Digital Marketing

Digital Marketing

What do you get when you put Google-certified search marketing experts, social media pundits, and content strategists together?  The Practice Marketing Solutions digital marketing team.  Whether you need to develop content for your new website, need to step up your social media game, are looking to share your story with the press, or are simply struggling with a disappearing online presence, we will create a custom plan to help.

The Devil is in the Details (of the Data)

Practice Marketing Solutions believes in data-driven marketing, meaning that we place a high value on gathering insights from website sessions, including user demographics, behaviors, and conversions. We will work with you to understand your Google Analytics profile, so you are equipped with the tools you need to understand and use the data your website collects in crafting a strategy for achieving your (virtual) practice goals.

Search Marketing

Did you know that search engines such as Google, Yahoo, and Bing are constantly changing their algorithms rendering your previously-optimized website obsolete? Optimization is an ongoing process, involving continual adjustments, content updates, pay-per-click campaigns, and innovative social media advertising programs.
The Practice Marketing Solutions search team focuses on this optimization process through both free and paid tactics. By ensuring that your local practice listings across all online search engines are up-to-date and consistent, your brand will be properly represented. Our Google AdWords-certified specialists will develop and run a cost-effective, optimized, and targeted pay-per-click campaign designed to increase new patient traffic to your website.

Social Media Strategy and Management

The prominence of social media created the opportunity – no, necessity – for practices to engage with their target audience on a much larger and more consistent scale. Our social media gurus will work with you to determine what networks (Facebook, Twitter, LinkedIn, Instagram, Google+) will be the most effective in connecting your practice with prospective patients. From there, our team creates captivating posts and monitors engagement so we can craft more of the most effective posts and fewer of those that were less so.

Content Strategy and Development

Strategy is the single most important underpinning of a marketing campaign. Without it, your content will be uninspiring . . . as will your results. Our team works to acquire an in-depth understanding of your practice – its goals, target audience, and most importantly, objectives. We interview both members of your practice and your target audience to better identify what your practice is all about.
All of these insights are incorporated into our content strategy, which works hand in hand with a search marketing campaign. Your online presence will be optimized and new patients will be able to easily find you. The Practice Marketing Solutions content development team can author a few catchy sentences or an entire website, as well as non-digital content.